We all dream of publishing success. We see our books on best-sellers lists and in major bookstore windows. Goal setting is the foundation of publishing success. Without measurable goals and action, we just drift along and hope our dreams come true. Let me help you get started.
Before you can set your goals, you need to answer a very important question.
“Why have I written this book?”
If you’re looking to make mega bucks and retire on your royalties, stop right here. Few authors, self-published or otherwise, achieve this goal. But ask yourself this…
- Do you want to improve people’s lives with your book?
- Would you like to supplement your income?
- Is your book for entertainment?
- Do you wish to share your family history?
- Would you like to be recognized as an expert in your field?
- Will publishing a book improve your self-confidence?
- Will you use your book to gain speaking engagements and other business opportunities?
- Would you like to share your book with family and friends?
Write down a clear reason for publishing. Keep this on a postcard near your computer or creative space as inspiration during low energy times. Knowing why you want to publish will give you the confidence to move forward and help you make decisions in the self-publishing process.
Now that you know why you are publishing, you can set some goals. Here are some examples of the types of goals you may want to achieve.
- The number of books do you want to sell
- The number people do you want to help
- How much money you’d like to make
- An increase in your business
- Speaking engagements
- Awards you’d like to earn
Goals are personal and limitless. Come up with a list that is meaningful to you.
Now that you have your list, let’s set some milestones. Goals without dates are only dreams. To ensure you take action, you need deadlines. For example, you may write…
- Sell 50 copies by 12/31/2014.
- Obtain 3 speaking engagements by Thanksgiving.
- Make my first $1,000 by January 2015.
- Get 10 good book reviews on Amazon by October 30th.
Alternately, you make set your goals like this…
3 MONTH GOALS
- Get 100 “Likes” on my Facebook Fan Page
- Sell 50 copies
- Obtain first speaking engagement
6 MONTH GOALS
- Sell 100 copies
- Be interviewed by the New York Times
1 YEAR GOALS
- Make $1,000 from book sales
- Win Writer’s Digest Self-Published Book Award
You get the idea. These are measurable goals. If you surpass them, great! You’re doing the right things and can aim higher. If you fall short, make some adjustments to your marketing and reset your goals. Either way, the point is to monitor your progress and move forward.
How do I reach these goals?
Many of us are intimidated by goals, but they are easier if we break each goal into manageable steps. For example, to sell 100 copies of your book…
- Visit 3 local bookstores and ask to sell my books on consignment.
- List my book on Amazon.
- Promote my book on Facebook, Twitter and Pinterest.
- Sell books to family and friends at my book launch party.
Can you see how each of these easy steps brings you closer to your goal?
Now you have a blueprint for self-publishing success. Set your goals, give them deadlines, divide them into small steps and you’ll meet those goals before you know it. Happy publishing!